Themes and objectives

  • 15 June 2022
  • 2 replies



I would like to see examples on how to use themes and objectives. So far I have objectives but I don’t know which would be the differences on how to use the two concepts differently. Can someone share any experience here?

Thank you!

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2 replies

Userlevel 7
Badge +13

Hi @Sandra Espada,

FYI, I’ve moved your question over to it’s own topic so we can better address it here.


Userlevel 7
Badge +13

Overall, themes and objectives are closely related to one-another.

Themes typically will represent key problems that customers face. In Productboard we tie these to objectives so you can colour code (themes) to your objectives.

Objectives are clear, measurable, inspiring goals aligned with specific outcomes you're striving to achieve — for your customers, product, or business.

For example, you might have a theme to improve retention and multiple objectives tied to that theme. With the same colour you can then see quickly at a glance which themes and objectives are tied to one another. Themes can also be used to view your roadmap grouped by swimlanes per theme (e.g. improve retention, increase revenue, reduce time to value).

Let me know if that helps.