Win tickets to Geoffrey A. Moore’s Lean Product Lean UX event on Feb 15

  • 2 February 2022
  • 2 replies
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Userlevel 7
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On Feb 15, the best-selling author, speaker, and consultant Geoffrey A. Moore will be speaking at Lean Product Lean UX Silicon Valley.

Moore’s work has been focused on disruptive innovations and he has established himself as an influential tech advisor on the topic of innovation.

In his well-known books, Inside the Tornado and Crossing the Chasm he outlined the Technology Adoption Life Cycle (TALC) and shared insights into how products and services are adopted, the buying personalities within each stage, and challenges that companies face as they transition from early adopters to mainstream customers. And in his follow-up Zone to Win, he shared ideas about what it takes to win in today’s competitive and disruptive business environment and how to create innovative products.

Being able to effectively identify where your technology is at on the curve and how best to respond is key to minimizing the risk and impact of change. And Geoffrey will share insights into the TALC, how other organizations have tackled these challenges, and share the methods they’ve used to drive successful transformation.

We have four tickets to give away! All events are virtual so you can attend from anywhere.

No purchase is necessary. Contest ends at 11:59 pm PT on January 10, 2022.

To enter:

  • Add a comment below and share an insight into the ways you’ve seen your product or product category be impacted by disruption

This topic is closed for comments.

2 replies

Userlevel 3
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Clients want to consolidate tools, which has left companies I’ve worked for with decisions to make regarding their business strategy.  I think it’s easy to get into the habit of reacting so having frameworks for strategy and prioritization help to keep the momentum and trajectory and avoid unnecessary disruptions.

Userlevel 7
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@abourjaily I’ll DM you details on how to claim your tickets.