The dangerous animals of product management

  • 25 August 2022
  • 7 replies
  • 292 views
The dangerous animals of product management
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It’s a zoo out there! Find out how to influence without authority and manage the challenging stakeholders in your life in Productboard's new ebook and video series.

Get your copy of our updated ebook and check out the five new animals we’ve added.

  • PUFFIN (Plans Unending Feature Factory Initiatives)
  • GOOSE (Guesstimating Overly Optimistic Scheduling Estimates)
  • PUMA (Promotes Unusually Meaningless Assumptions)
  • CoBRA (Cognitive Bias Related Assertions)
  • YAK (Yet Another KPI)

Which dangerous animal do you come across the most?


7 replies

Userlevel 5
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This update is awesome!

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This was so much fun. Kudos to whoever put this together. 

Userlevel 7
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Thanks @jhm — that’s a team effort led by @dottie 

Userlevel 2
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Oh every animal is dangerous. That is for sure. But, what animal is the most dangerous in the first 3 years as a PM? What do you guys think?

I think it is the Wolf. It gives the false impression of productivity, but you actually never get anything meaningful done.

Userlevel 7
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@Alexander Böhm I feel the HiPPO — the impact of non-validated features (missed discovery, and efforts thrown to the wind) just leaves a PM in a bad spot. 

Userlevel 2
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Yeah I agree. But, I see this more of a leadership failure and not so much on the shoulders of a junior PM. 

Userlevel 7
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💯agree it’s a leadership failure, but it’s also critical that a PM can navigate that failure and effectively turn the tide so the product gets built with a customer-centric approach.

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