Product strategy - understand the "why"

  • 12 October 2022
  • 2 replies

Userlevel 3
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Hi PMs,

I just want to share with your this template that I have created to collect the main information when you are in a product strategy phase.



2 replies

Userlevel 5
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Thanks for sharing @Michel Hauzeur. That’s a pretty comprehensive collection of data points. I assume “Existing market” is where you capture competing products, solutions, and work-arounds.

Question for the group: Are you ever not in the product strategy phase? As fun as it is, I would actually like a break from that grueling enterprise one of these days 😅

Userlevel 3
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Hi @plainclothes thanks for your question! As you are saying, the idea is to understand the characteristics of the Market (Size, competitors, problems, share, SWOT, PEST, among others)