Hi Product Makers! :)
I got these very interesting questions from one of our B2C customer, can you guys help me provide more insights into how you do it at your company?
1. What usability metrics do they use to measure the overall product is getting better? We are measuring specific business metrics (e.g. average order value) and input metrics (e.g. time to add product to cart) but these don't say whether customers are overall happier with the web/ app.
2. How long do they measure/ test the impact of a new feature before releasing to all customers?
3. How do they communicate overall impact of their teams to board/ execs? Especially when so much of proving product value is down to testing and if these are not run well it is difficult to definitively prove value.