Please share your experiences working with marketers :)

2 months ago
15 April 2022
3 replies
35 views

JoW
Questioner
0 replies

Hi Product Makers!

I’m Jo, an academic researcher studying product design from Australia. I’m excited to meet all of you!
Could you share your experiences of working with marketers? When do you usually work together? How do you exchange information and opinions with them?

Much appreciated!

Jo

3 replies

Userlevel 7

michelle.fifis
Productboard Alumni
213 replies
2 months ago
18 April 2022

Hi @JoW! I would love to hear more about your research! Are you referring to internal marketing teams?

Userlevel 2

Michel Hauzeur
Questioner
8 replies
1 month ago
17 May 2022

Hi Jow,

I have experience working with Marketers in differents stages of the product cycle:

Product Strategy: Definition of the GTM strategy
Design & Development: Working on the communication plan, user segments, metrics that matter, among others.
Growth & optimization: Keeping an eye on the metrics to create new strategies to increase our product activation and engagement.

As a conclusion, as product - led vision, you work through the product cycle with marketing, among other areas of the company.

Userlevel 2

Robert Smit
Questioner
7 replies
1 month ago
17 May 2022

Hi Jow,

We have a dedicated Product Marketing team that is a sub-team of our marketing team. As such they working within the marketing processes/budgets which can cause some friction from time to time. But that is trumped by the overall benefit of having dedicated resources that can co-create and execute any GTM strategy. Along with the points that Michel mentioned our Product Marketers are also involved with:

Pricing/Monetization (as part of the GTM strategy)
Content production management

Product Marketers are usually the ones that take the initiative of involving the commercial teams in any decisions that impact pricing since those impact their incentives.

Hope this helps.