ProductBoard’s multiple integrations make it insanely easy to have a higher quantity of well-documented insights than anything I’ve experienced in the past. That’s obviously wonderful. The challenge I’m running into already is that Gong is a source of gold, and a time sink. As we add more reps and we add more demos, it’s consuming a lot of time. On the flip side, asking our sales team to pick and choose what things they push to PB leaves a lot on the table, and removes time from their revenue generating activities. Also, massive confirmation bias comes into play.
What process have you found that helps balance time with the great information prospects give you on their calls with the sales team?