On June 9, 2022, Japna Sethi (Group Product Manager leading the Growth team at Productboard), discussed what product-led growth really means and how she established the growth team at Productboard. We cover:
- What is product-led growth (PLG)?
- Various PLG methodologies
- How to use product-led strategies across the entire user journey
- What does PLG look like at Productboard?
- Team charter and responsibilities
- The user journey and staffing within the growth team
- Challenges of working in growth, such as balancing self-serve and sales-serve goals.
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