Product Makers Product Talks

Design your strategy

Inês Liberato

​On July 14, 2022, Inês Liberato joined us to speak about how to design a strategy grounded in a deep understanding of context, that assesses and embraces constraints and is driven by an experimentation and prototyping mindset so you can unlock innovation and create the guide rails to empower product teams.

Inês touched on the history and foundations of strategy, challenges that often come with strategy, the considerations, and the value of applying a design mindset when thinking about strategy keeping things multidisciplinary, holistic, centred on learning, with a bias to action, respecting human-centred design and transparency.