Jeff Lash once wrote that bad product managers don’t ever remove features.
You certainly have to be smart about what you remove and when and evaluate why and make sure the impact minimized, but sometimes pulling something out of your product can healthy.
You’ll need to consider:
- whether the value of removing exceeds the value of keeping - that often means you need to take a wholistic view of your metrics and data and engage in some early conversations with customers using the feature. There may also be cost and risk considerations and existing contractual obligations that hinder you making a change
- how best to approach the change - some may progressively hide a feature to evaluate if people use it or notice or even expose it to see if people do
- how you’ll communicate the change - if you do go forward, you’ll have to help customers understand why, the tradeoffs or alternate options available, and the value it will release.
So, we’re curious what the last feature was that you removed from your product. How did it go? What were the pros/cons of the change?