In the Product Strategy Playbook, which I mentioned in yesterday's post, one of the last sections focuses on the impact of a solid product strategy when your organization finds that it needs to pivot.
"For some businesses, it was relatively obvious how to pivot during the pandemic. With restaurants closed for long periods of time, specialist point-of-sale software firm Toast found that its clients suddenly had no need for their primary product: on-premise ordering and payments systems. However, the company was able to pivot its focus to the online ordering tools that it had previously developed for pizza deliveries and other take-outs but were now required by most other restaurants."
Reflect on a time when you have needed to pivot your product's positioning. What would you have done differently knowing what you now know? What recommendations would you give to other product managers who find themselves in a similar situation?
I look forward to hearing your thoughts in the comments below.