Overall market health

  • 6 December 2021
  • 1 reply


Hi All,


Myself and @darren.smith looking to expand our view into the overall market as an early detector of any potential issues that may arise within our market or early detection of relevant developments. I was wondering if anyone knew any frameworks that address this. I have 3 - PEST analysis, Porters 5 forces and horizon scanning. I was hoping to expand my rolodex, or find any more up-to-date frameworks people know of.


Thanks, Jamie

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1 reply

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Others I can think of:

  • PESTEL is another variation on PEST.
  • NOISE (Needs, Opportunities, Improvements, Strengths, and Exceptions)
  • DEEPLIST (Demographics, Economics, Environment, Political, Legal, Information, Social, and Technology)
  • SOAR
  • Strategy canvas (from the book Blue Ocean Strategy)

And practically every consultant from the big five consulting firms has their own take too on some of the above.