Do you have a community for your product?

  • 21 September 2021
  • 4 replies
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Userlevel 6
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I spoke this morning at a webinar for product and community folks about how product teams can leverage community to help drive acquisition, conversion, expansion, and retention using product-led and community-led approaches. If you’re interested, I’ve attached the slides from the talk and the session recording should be up shortly on Higher Logic/Vanilla’s website.

Product managers and community managers share a common goal: to deliver value to their users and it was interesting to hear from many product folks that don’t have a community.

Do you have a community for your product? If so, let us know in the poll below and reply with a comment sharing a link.

Do you have a community for your product?


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Userlevel 4
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I spoke this morning at a webinar for product and community folks about how product teams can leverage community to help drive acquisition, conversion, expansion, and retention using product-led and community-led approaches. If you’re interested, I’ve attached the slides from the talk and the session recording should be up shortly on Higher Logic/Vanilla’s website.

Product managers and community managers share a common goal: to deliver value to their users and it was interesting to hear from many product folks that don’t have a community.

Do you have a community for your product? If so, let us know in the poll below and reply with a comment sharing a link.

Definitely looking to build out a better pipeline around the community for our product. This is something that takes some time to build up to - especially in smaller companies that haven’t fully identified the best practices around communication with users/customers. Having a “user panel” type of community is something I’m driving at the moment but still need more active participants. :grinning:

Userlevel 6
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That’s a good approach @david.morgan and nothing wrong with starting small. Our old Slack community had it’s foundations in a small panel of people (I was one of them on the other side at that time) and grew into this community over time. Sometimes a few willing to share and contribute are more valuable than many.

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Our community is one of the best things! We have really active and engaged customers, and it helps us get a better pulse on what people are doing, what they’re thinking about, and what matters to them. We’re currently undergoing a project to make improvements to our community to boost engagement and make it a better place for our customers. Between our community and twitter, we feel way more connected to our customers. Additionally, in the DNA sequencing market, having this type of community isn’t very common, so having one is an added benefit. 

Userlevel 6
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That’s awesome @Rachel Rubinstein — tight niche communities like yours are key to differentiation and learning and great to see your product team investing in it.

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